CONTENT MANAGER SOCIAL MEDIA ID- 10233
About the position
The Content Manager for Social Media at PGA TOUR is a pivotal role responsible for crafting and curating engaging content that resonates with fans and drives conversations around the sport and its players. This position requires a deep understanding of tone, style, and voice, as the individual will work closely with a creative team to produce original content tailored for various social media platforms. The ideal candidate is not only a passionate storyteller but also a creative thinker who thrives in a collaborative environment. The role demands a proactive approach to content creation, with a focus on growing the PGA TOUR's social media presence.
Given the nature of the sports industry, the position may require non-traditional hours, including nights, weekends, and holidays, to ensure timely and relevant content delivery. In this role, the Content Manager will be tasked with creating engaging content from concept to completion, particularly around tournament times. This includes producing images, videos, graphics, and other visual content that captures the excitement of the PGA TOUR. Collaboration is key, as the manager will work with various teams, including tournaments, client services, and live production, to ensure a cohesive messaging strategy across all platforms. The ability to respond quickly to breaking news and trending topics is essential, as is the capacity to analyze data to inform content strategies and decisions. The role also involves executing branded content that aligns with sales initiatives and sharing live highlights during competitions to keep fans engaged.
Responsibilities
- Create engaging content from concept to completion before, during and after tournaments for use on PGA TOUR platforms, including images, copy, videos, graphics, GIFs, and other visual content.
- Collaborate with other content creators, participating in regular storytelling brainstorm sessions.
- Work seamlessly with tournaments, long form, client services, brand, and live production teams to create synergy in all TOUR messaging.
- Respond promptly to breaking news with compelling content to join trending conversations.
- Travel to tournaments and off-course shoots to capture content and produce social media content.
- Adhere to PGA TOUR brand standards, strategic initiatives, and established voice across platforms.
- Utilize available data and analytics to make or adjust programming and content decisions.
- Execute branded content that fulfills sales initiatives.
- Clip and share highlights live during competition for use on PGA TOUR social platforms.
- Manage special projects or other duties as assigned.
Requirements
- Bachelor's degree required; Journalism, Media or Communications preferred.
- 3+ years professional experience in related field.
- Experience managing a team or other professional social media account with an understanding of how brands should participate authentically.
- Passionate about content creation and the PGA TOUR; a self-starter with enthusiasm for innovative ideas.
- Ability to organize and prioritize assignments, multitask, meet deadlines, and produce under pressure in a team environment.
- Strong communication, writing, and editing skills, including grammar, style, and spelling. 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- Strong understanding of the current social landscape, including creating content for Instagram, Twitter, Facebook, TikTok, Reddit, and emerging platforms.
- Ability to analyze and utilize data to customize social strategy.
- Design, photo, and video editing skills; proficient in Adobe and Microsoft programs.
- Ability to produce, shoot, and edit features, stories, and elements.
