Public Information OfficerID- 11404
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Description
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The City of Roanoke is seeking a dynamic and experienced Public Information Officer (PIO) to lead and oversee the City's Communications Division. The PIO will be responsible for developing, implementing, and managing strategic communication and public engagement initiatives to promote transparency, strengthen community trust, and enhance the City's public image. This position provides leadership and supervision to a diverse team, including a Communications Manager, Community Engagement Manager, Inclusive Services Manager, Community Engagement and Communications Coordinator, and Administrative Assistant III.
The City of Roanoke is an Equal Employment Opportunity/AA/M/F/Disability Employer.
To elevate the performance of the organization, we are committed to respecting, celebrating, and embracing the collective mixture of differences and similarities between our employees as a rich tapestry. Our behaviors will demonstrate open communication, and we will seek opportunities to learn, recognizing and rewarding actions that promote acceptance while suspending judgment. By doing this, we will foster an inclusive, open work environment that delivers excellent service and creates a more vibrant and inviting community.
This is an exempt position. -
Examples of Duties
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Essential Duties and Responsibilities:
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Directs and oversees all operations of the Communications Division, ensuring alignment with the City’s goals, values, and strategic priorities.
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Supervises and provides leadership to division staff, including the Communications Manager, Community Engagement Manager, Inclusive Services Manager, Community Engagement and Communications Coordinator, and Administrative Assistant III.
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Develops and implements comprehensive internal and external communication strategies to inform and engage residents, employees, media, and stakeholders.
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Serves as the City's spokesperson and primary media liaison; coordinates press conferences, interviews, and official statements.
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Oversees the creation and distribution of communication materials, including press releases, newsletters, digital content, social media, and reports.
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Advises City leadership on communication matters, crisis communication, and public relations strategies.
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Ensures consistency of messaging across departments and platforms.
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Leads inclusive and culturally responsive communication and outreach efforts to ensure broad community representation and accessibility.
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Collaborates with departments to support initiatives related to community engagement, public outreach, emergency response, and special projects.
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Manages division budgets, contracts, and performance metrics; ensures compliance with applicable policies and regulations.
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Monitors public sentiment, media coverage, and social trends to proactively shape communication strategies.
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Typical Qualifications
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Minimum Qualifications:
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Bachelor’s degree from an accredited college or university in Communications, Public Relations, Journalism, Public Administration, or a related field. A Master’s degree is preferred.
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Minimum of five (5) years of progressively responsible experience in public relations, communications, or a related field, including supervisory experience.
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Demonstrated success in leading communication teams and initiatives in a public sector or similar environment.
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Strong knowledge of media relations, public engagement practices, and crisis communication.
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Excellent written, verbal, and interpersonal communication skills.
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Proficiency in modern communication platforms, including social media, web content management, and media production tools.
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Ability to manage multiple projects and priorities in a fast-paced environment.
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$35/hr, Evening, Weekend Job Remote Moderator, No Degree, $50/hr, Evening, Weekend Job Virtual Assistant, Remote, $42/hr, Weekend, No Experience Virtual Assistant, No Experience, $40/hr, Remote, Weekend Entry-Level Remote Data Entry, $35/hr, Evening Job Remote Live Chat, $35/hr, Part-Time, Evening/Night Job Part-Time Customer Support, $40/hr, Remote, College Student Phone Support, Remote, $42/hr, Evening/Night Shift Phone Support, Remote, $50/hr, No Experience, Part-Time Customer Support, $42/hr, Remote, Part-Time, No Degree Phone Support, $45/hr, Remote, No Experience, Evening Job Data Entry, $45/hr, Remote, Night Job, No Degree Remote Live Chat, $50/hr, College Student, No Experience Remote Customer Support, $45/hr, Part-Time, College Student Live Chat Support, $40/hr, Part-Time, Remote, No Degree Remote Live Chat, $45/hr, College Student, No Experience Remote Data Entry, $50/hr, No Experience, Evening/Night Job Preferred Qualifications:-
Experience working with diverse communities and implementing inclusive communication strategies.
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Certification in public relations or communication (e.g., APR, FEMA PIO training) is a plus.
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Bilingual abilities are highly desirable.
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Supplemental Information
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Supplemental Information:LANGUAGE SKILLS
Ability to read, analyze, and interpret periodicals, journals, technical procedures, or governmental regulations. Ability to write reports, correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, employees, and the general public.
REASONING ABILITY
Ability to apply common sense understanding to carry out instructions furnished in written or oral form. Ability to deal with problems involving several concrete variables in standardized situations. Ability to exercise good judgment and make decisions according to law. Ability to work under pressures and handle election day problems quickly and efficiently.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand and sit. The employee is occasionally required to walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
This is a job description and not an individualized position description. A job description defines the general character and scope of duties and responsibilities of all positions in a job classification, but it is not intended to describe and does not necessarily list the essential job functions for a given position in a classification.
